Dala of the Day

Identity Crisis

All was running smoothly - the app was approved and available for purchase on the app store. The press release was nearly there and we were just about ready to promote SOUNDALA. Then, when a friend was buying it he mentioned there were two Soundalas! Another app had been approved with the same name. To add insult to injury, after further research we found out that the other developers had trademarked the name. So it was back to the drawing board for rebranding... damn! A step backwards, but thankfully it was early on before the big promotional push. We didn't waste any time and chose MELODALA as the new name. After updating the website and Youtube video we were back in business.